After a successful personal training career, I decided to take on a position in a well known international fitness organization with the primary responsibilities of building personal training business & professional development for our team of trainers. Since Sept. 2012 our PT monthly goal has been exceeded on a average of 150% -200%.This is in combination with a successful SGT series (fee based small group training) that is now expanding. It all comes down to member engagement and a review of how to maximize the member experience.

If you are a certified personal trainer then you might have noticed that personal training also includes selling. Yes, SELLING your service. Unfortunately, certification courses for personal training do not emphasize the importance of developing skill sets that promote your service.

Unfortunately, most trainers don’t know how to offer then SELL their service. The “S” word is part of our industry. Learning how to add VALUE to personal training is the key.
My “PT 101 Workshops” will make certified personal trainers accountable for building their pt clientele base, give their incentive to promote their service and teach them how it’s connected to member engagement.

Below is sample of my workshop’s agenda:

  • Identifying opportunities/Role playing: Common scenarios e.g., Member attempting a barbell back squat with heels off the floor, knees knocking, forward lean and with an expression of pain written on his/her face.
  • Drills: In less than 3 minutes be able to introduce yourself, identify member’s goals and connect on how PT service is the missing link in achieving their goals.

In my workshop I will cover “The Top 3 questions a trainer should ask themselves in the scenario above”

  1. Identify what the member needs.
  2. What can I offer to assist with the member’s dilemma?
  3. How can I tie into personal training?


  • Member Engagement Tips.
  • Discussion on the benefits of personal training & why it’s a great VALUE!
  • Plus a review of a proven successful system on how to communicate and soft sell services.

My workshop are geared towards trainers who have floor shifts at their gym. These principles are universal for any selling. Like any skill set, practice and continue your education regarding the art of selling.
The main theme is that ALL business growth begins with building relationships; the more contacts you make the more opportunities to acquire a new client, and the more positive impact you can make in member’s lives.

One last thing, here is one of my favorite quotes “If you fail to plan then you plan to fail…”

“In my 14 years in the fitness industry I have seen that there is often a gap between the technical knowledge that a personal  trainer possess and the ability to articulate and engage that information to a potential client.  Julio Salado truly understands how to bridge that gap and how to paint a simple picture so that all type of personal trainers can understand the importance.   After one seminar our team came away with some immediate simple strategies to add to their approach, which lead to a direct improvement in engagement with our membership base.”


For FREE information on my workshops please submit form/email:

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What Clients Are Saying

'Julio Salado is a talented trainer who helped me, even when I thought I could not be helped. I have always worked out in a variety of classes and activities. Julio’s training really focused me on exercises to work out smarter, that is, to focus on my own strengths and weaknesses. His easy-going manner and extensive knowledge have helped me attain surprising results: weight loss (without really trying), overall strengthening and an improvement in motor function, despite some serious medical issues. What more could you ask from a trainer? '
Jean C. PhD., RN.- age 45
'I swear you are more aware of the condition of my inner body than any surgeon or physical therapist that I have come across. Thanks also for explaining that some of my muscles are short due to past injuries and consequent surgeries. Your explanation provided a clearer vision for me and how the exercises you've recommended will greatly benefit the balancing out of the inner body.'
Koletta K.- age 50
'Julio has made a new man of me, which is very difficult since I am in my 80's but he has done it. I looked in my mirror yesterday and I said, 'Wow, whose shoulders are those'. And they are mine! The best trainer and motivator in the world--and that's a large place.'
Waldo F. M.D.- age 87
'I had worked with several trainers before Julio, but Julio is definitely is the most attentive and professional of them all... he was definitely the best investment I've made for my health.'
Blas B.- age 24
'Training with Julio Salado is great! Julio himself is a power of example for transforming your life through fitness, proper nutrition and perseverance.'
Liz D.- age 58
Training with Julio Salado has had nothing but positive effects for me. In my sport/profession you need to have strength, endurance, and be able to prevent injury. Using the unique exercises Julio has created, I have been able to reach a level of competition I never imagined was possible. I recommend Julio/Fitness Foundry to anyone who is serious about their health and looking to take their life to the next level...
Matt G..- age 23
Julio is a brilliant personal trainer. I cannot recommend him highly enough. He is friendly and fun, but also professional and focused...
Kirsten C.- age 33

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